Monday 18 August 2014

A new video awareness campaign aimed at highlighting the value of older workers was launched at the Australian Human Rights Commission in Sydney on Monday.

The Power of Oldness, launched by Age Discrimination  Commissioner, Susan Ryan and Minister for Employment, Senator Eric Abetz, exposes the stark difference between the skills and strengths mature workers offer employers and organisations, with the discrimination they face when trying to gain or maintain jobs.

“We are living through a massive demographic change,” said Commissioner Ryan, “yet community attitudes, employer practices and business strategies seem to ignore where we are now.”

“The Power of Oldness campaign will, we hope, prod everyone to recognise and act to stop age discrimination.”.

Senator Abetz said the campaign is a way of getting the message about the value of older workers, to people of all ages around Australia.

“The video juxtaposes reality and perceptions in what I consider to be an active, pacey and poignant presentation,” he said.

View the Power of Oldness campaign at

You can watch the Power of Oldness clip here -

To watch highlights from today’s launch, go to –


natalie.collins's picture natalie.collins

It appears that for the recorded speech above and the extended video of Commissioner Susan Ryan and Minister Abetz's speeches, automatic captions have been applied and appear as gobble-de-goop. I kindly recommend the Commission ensure appropriate quality captions (and audio description) be applied to video content for the websites to remain compliant to the Disability Discrimination Act 1992, web advisory notes 2010. And more importantly ensuring the content is accessible to as many people as possible.

Forum.Admin's picture Forum.Admin

Hi Natalie, thanks for your message. We have applied close captions to the 'Highlights' of the launch video now at

The extended video is still with our captioners and close captions will be applied as soon as possible.