The Sex Discrimination Commissioner Kate Jenkins says women’s equal participation in sport and physical activity is an important lever for change and for progress towards gender equality.
Commissioner Jenkins helped launch This Girl Can - Victoria in Melbourne today - a three year campaign to encourage, inspire and motivate women to be more active.
It’s estimated that 50 percent of Australian women don’t exercise enough. And one in five women do no physical activity in a typical week.
Commissioner Jenkins said This Girl Can – Victoria is much more than a physical activity campaign. It is about empowering women to feel comfortable in their bodies and in public spaces.
“This campaign recognises the gendered social conditioning that makes it more difficult for women to become physically active and aims to inspire women to smash old-fashioned stereotypes about what they can and can’t do.
“This is about women getting active whenever, wherever and however they choose.
“As Sex Discrimination Commissioner I have identified sport as a high impact setting for progress on gender equality. We have seen huge momentum at both the grass roots and elite level for women’s sport, however more work is needed.
“Women are an integral part of sport – whether as participants, spectators, volunteers or employees. This Girl Can –Victoria recognises that sport, which is welcoming to women, needs to be inviting to all women,” Commissioner Jenkins said
The campaign is based on Sport England’s highly successful This Girl Can campaign, which inspired 3.9 million women in England to get active.
Through VicHealth, Australia is the first country to license the world-renowned campaign.
Commissioner Jenkins commended VicHealth for bringing This Girl Can to Australia.
She said the campaign will help the community move closer towards gender equality, where women have an equal place on the sporting field, in public places, at work and in our communities.
You can find out more about the campaign and about the amazing women involved here - https://thisgirlcan.com.au/